Unsworth Sugden Group

"Computer says no" - the response that many mortgage applicants often receive

In the robotic world of finance where sometimes mortgage applications can be made by a computer, client the Earl Shilton Building Society understands the importance of being treated like an individual and prefers to take the human perspective with its customers.

Indeed recently Audrey Green, Business Development Director at the Society commented, “Here at the Earl Shilton we strongly believe that every mortgage application is different and should be dealt with individually, rather than a computer declining it simply because it doesn’t meet strict criteria. Therefore our friendly mortgage team is on hand to talk to customers face to face and provides a human perspective on their requirements.”

One such case was Claire Lenthall, a first-time buyer from Leicester who has been able to get onto the property ladder thanks to the Earl Shilton. Disillusioned with the high street mortgage lenders, Claire instead opted for a mortgage product from the local building society and was full of praise for their service. You can read more about her experiences in THIS ARTICLE, featured in the Leicester Mercury property supplement this weekend.

Claire - full of praise for the Earl Shilton Building Society

Client Earl Shilton Building Society is pleased to announce two new appointments.

The Society says goodbye to one valued Chief Executive and welcomes another from the Market Harborough Building Society. The Society has also appointed a new director to join its team.

New director Audrey Green and Chief Executive Paul Tilley will take up their new roles with nearly 40 years experience between them.

Paul (46) from Desborough will leave his post as Head of Business Services and Compliance at Market Harborough Building Society to take over as Chief Executive from Neville Thompson, following Neville’s retirement after 21-years of service with the Society.

“I am delighted to be given the opportunity to join the team at such a well-respected Society as the Earl Shilton, which has a great reputation for delivering outstanding personal service focused on the needs of its members and is also in excellent financial health.” Paul commented.

“I hope to bring an energy and enthusiasm to take the business through its next stage of development in the interests of our members.”

Paul is also a Magistrate in his spare time and has two children with his wife Amanda.

Ready to take on his new role, Chief Exec, Paul Tilley

Audrey will take up her new title of Business Development Director to become the eighth member on the board. She will also have to take on extra responsibilities as required by the Financial Services Authority (FSA).

She said: “I am very pleased to have been appointed director here at the Society. Over the years my job has changed quite substantially from on-the-road sales to a more operational role with increased responsibility for the day-to-day running of our two branches, particularly as the ever growing demands of the FSA has meant more work for the chief executive and the finance director.

“Whilst I will also now be more involved with this work, I look forward to my time on the board and putting a different point of view across as we continue to take the Society forward.”

New Director - Audrey Green

After the success of its TV commercial, client The Earl Shilton Building Society has now taken to the airwaves with a new radio campaign.

The 30 second ad, which will appear regularly on Oak FM throughout January, February and March this year focuses on mortgages at the Society and how customers can talk to their friendly staff about their individual mortgage requirements, rather than relying on a computer to make the decision based on strict criteria as often happens in the robotic world of finance.

To read more about the ad and to find details of how to listen to it, please click here:

Following it’s recent appearance on ITV1’s Central Eastern region, the first ever TV commercial for the Earl Shilton Building Society is now available for all to see on YouTube.

Please click HERE to be taken to the commercial.

Anyone watching ITV1 this week in the Central East region will be able to see a new TV commercial for The Earl Shilton Building Society, following months of hard work by the Unsworth Sugden PR team.

Our PR department has been busy liasing between the client, ITV and the production company in order to produce this 30 second ad aimed at increasing brand awareness.

The commercial was first shown on Monday morning (26th October) and will appear on your TV screen at regular intervals until early Sunday evening (1st November).

The ITV Central East region incorporates the majority of the East Midlands, with its catchment area going from Lincoln down to Peterborough, across to Rugby and up as far as the southern part of the Peak District.

If you manage to spot the commercial at anypoint during the week, then we’d love to hear from you. Just email Dave at davidt@unsworthsugden.co.uk with your name, location, the date you saw it and the time (or programme), along with any thoughts you may have. No prizes I’m afraid, just grateful thanks from all in the PR team!

Have you ever thought about reaching your customers with a company newsletter?

Are you a new company looking to promote its services? Or an existing company looking to re-establishing its brand with past customers and highlighting to current customer’s what you’ve been up to recently?

Either way the company newsletter could be a vital tool for you.

Here in the PR team we have vast experience of producing not just good, but great newsletters. Throughout the year we work on a number of different newsletters for clients in all varieties of service sectors.

Just recently we’ve finished work on newsletters for the Earl Shilton Building Society, Leicester-based Axess 4 All and the dual branded Barratt and David Wilson North Midlands division. Two others are currently in mid-production.

Newsletters can be all shapes and sizes and contents can be varied from company landmarks to new products, existing product features to employee news and even competitions. We work closely with each client to ensure they are involved from conception to completion, making sure newsletters are delivered on time and to the highest quality.

Sound interesting? Why not contact us to see how we can help you with your company newsletter. And remember – this is just one string on our bow. To see what else the PR team can help you with, click here or to see what other aspects of marketing Unsworth Sugden provides, click here.