28.06
usg Talks.
with Jon Townsend
What was your favourite thing about working on the Unsworth Sugden rebrand?
As a creative, having the opportunity to make my mark on this project was truly appealing. I loved the freedom that came with working on designs that stemmed from an open brief – every designer’s dream!
This freedom allowed me to deep dive into the brand, pull it apart, and then build up the new Unsworth Sugden identity from the core. The collaborative aspect of the project was equally exciting. Sharing ideas and working together to find solutions that resulted in a brand identity we can be proud of and that will drive the company forward, was a real bonus.
What have you learnt during the rebrand process?
Rebranding isn’t easy. It’s a tricky and complicated process. Balancing everyone’s visions and being objective about the brand can be delicate, especially when the brand has lots of different teams and service offerings like Unsworth Sugden.
How did you represent all the Unsworth Sugden services in one brand?
We had to step back and honestly evaluate Unsworth Sugden with an open mind – where we were, where we are now, and where we see ourselves. Above all, we had to consider how we showcase ourselves as new homes marketing specialists. I’m proud to say that we’ve all dedicated time to carefully think through the changes we wanted to implement. I genuinely believe we’ve established a fresh visual identity.
What do you think the new rebrand will achieve for Unsworth Sugden?
I am certain that rebranding will breathe new life into Unsworth Sugden, showing what we are about. This makeover will play a crucial role in helping both existing and new clients, as well as potential employees, understand our identity and values. While the complete rollout, including the new website, social media updates, and office rebranding, will require time, these changes will signal a new and exciting era for Unsworth Sugden.
How would you describe your rebrand design in three words?
Bold. Brave. Memorable.