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Archive for December, 2008

Sepak Takraw

Posted by Dave Toyn
December 18th, 2008

Have you ever heard of Sepak Takraw? No, nor had we until the Leicester Mercury recently interviewed Tom Watkinson, MD of client Raynsway Group, for the Company Car Man feature in Tuesday’s Business section…

“ It took guts to eat”

“Monkey was okay, but Tom did not fall for the ostrich”

Tom Watkinson, MD of Raynsway Group (Picture by Mike Sewell)

This week’s Company Car Man is Tom Watkinson, 44, managing director of commercial property developer Raynsway Group, in Watermead Business Park. He drives a Nissan Navarra.

 Here are his views on some of the week’s hot topics.

  Q. A farmer in Lebanon has grown a whopping 11kg potato. What’s the weirdest thing you have eaten?

 A. The year was 1989 and I was with the British Sepak takraw team, in Malaysia, for the world championships – Sepak takraw is a southeast Asian sport resembling volleyball. We ate monkey intestines at a market stall. It was a bit bland, but okay. Not long after, most of the team went down with food poisoning. Oddly, I survived unscathed.

 Q. The Bishop of Leicester has launched a campaign to help people rediscover the magic of Christmas. It will include adverts on the sides of buses. What is your view?

 A. That’s fantastic – the adverts should relate to a wider and younger audience. I have met the bishop and he struck me as open-minded and progressive.

 Q. Ministers are looking at how benefits claimants can do more to “earn” their welfare payments. Is this overdue?

 A. Everyone should have the opportunity to earn their keep. If changing the system leads to genuine employment, that must be a good thing.

 Q. Has your view of how the Government is handling the economic crisis changed in the weeks since the pre-Budget report?

 A. The worry is that, under pressure to react, bad and rushed policies result. The appalling decision to end relief from empty business property rates is an example. The bailing out of the banks is the equivalent cost of a major war. We are likely to be paying for it for generations to come.

 Q. How do you feel about Sky’s decision to broadcast a controversial documentary which showed a British man with motor neurone disease committing assisted suicide at a Swiss clinic?

 A. Such matters are deeply personal and sad. I support the right of any adult to choose most things, but these things are best kept private.

 Q. Users of social networking website Facebook have been targeted by a virus which tries to steal credit card details. What is the worst scam you have encountered?

 A. Remember the ostrich farming scams, where con artists exploited fears about beef during the mad cow disease crisis? They tried to promote investing in ostrich meat as a viable alternative but many people were ripped off. I looked at, but luckily avoided, that one – although the idea of a mature bird costing £17,000 and laying 70 eggs a year worth £1,000 each did sound fantastic.

 

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Earl Shilton school visits ancient tomb

Posted by Hannah Elwell
December 15th, 2008

Pupils from Weaver’s Close Primary School in Earl Shilton visited the stone coffin at David Wilson East Midlands’ The Lanterns development last week for a chance to see this much talked about artefact for themselves.  Archeologists from the Battle of Bosworth Heritage Centre joined in to give the children an overview of the tomb’s possible historial importance whilst they went about sketching it.  Coverage of the visit appeared in the Leicester Mercury on Saturday.  We now think the coffin could be in fact Roman, making it around 2000 years old! 

Weaver's Close Primary School

Weaver's Close Primary School

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New website for Barratt Homes

Posted by Paul Bradley
December 10th, 2008

We’ve just finished work on a new microsite which lives as part of the main Barratt Homes’ website.

The microsite is based around Vizion - a superior apartment development based in Milton Keynes.

The dedicated microsite was developed as it was felt that we could really make more of a song and dance about why people should consider moving there. It called for something more than the standard page offered up on the Barratt site essentially.

Many people commute from Milton Keynes to the London area, and Vizion is positioned just a couple of minutes from the motorway. Also there is the new The Hub just over the road which offers a great selection of bars, cafes and restaurants. (It’s pretty good, I’ve been down there to check it out.)

We’ve started targeting the website with our traditional press ads we produce for Barratt, and so far the response has been great!

Visit the new site - www.barratthomes.co.uk/vizionliving

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Until the cows come home…

Posted by Hannah Elwell
December 8th, 2008

Client David Wilson Mercia, which has a development of new homes aptly named Moo-ve, supported Banbury Farmers’ Market last week, listed to this clip on BBC Radio Oxford to find out why! bbc-radio-oxford-051208-0751

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The One Show

Posted by Hannah Elwell
December 3rd, 2008

Take a look at The One Show clip from the David Wilson East Midlands excavation of a medieval tomb in Earl Shilton - broadcast Monday 17th November 2008.The One Show 17.11.08

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e-cards & e-newsletters - What about the subject line?

Posted by Paul Bradley
December 2nd, 2008

Many companies email their customer database with monthly or quarterly e-newsletters. Why not? It’s a good way of reaching your audience quickly and cheaply, and it keeps your brand in your customers’ minds.

In addition, at this time of year we see companies looking at other alternatives to traditional Christmas cards, with more and more investigating the the e-card route.

When sending an e-newsletter or e-card through to your customers’ inbox, the subject line of the email is of the utmost importance, for these 2 reasons -

 

1. Spam filters
These days spam filters are very sophisticated, and even if your email isn’t peddling a well known prescription drug, doesn’t mean your customers’ server will agree that your email is any different. To overcome this, be careful in the wording you choose. Avoid words like ‘free’ ‘credit’  and ‘call now’ and also overuse of punctionation such as exclamation marks and question marks. In short, be sensible with it, word it as though you are writing a personal email to someone.

 

2. Open Rate
It’s all too easy to press delete on an email before you’ve even opened it. Sifting through emails has now become  like sifting through your post at home; complete with Domino’s menus, credit card offers and charity plastic bags to put your old clothes in.
You need to make sure your recipient opens your email, and the only way of securing this is with the subject line. Include your brand in the subject, if your customers know it. If you’ve acquired your email marketing list through your customer database, they should be aware of you.
Include some pull, a taster perhaps of what is enclosed.
Wrong - “December newsletter
Right - “Acme Ltd News - Savings across all our rocketpacks during December

Of course, when you’ve got through to your customer, and you have their attention, you need to make sure you’re delivering a knockout email to them!

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