Partnership takes flight

The USG PR team has been working with one of its clients and the Royal Society for the Protection of Birds (RSPB) to promote an ingenious new brick that doubles up as a home for nature.

The swift brick has been designed and manufactured specifically for the new homes market by Barratt Homes along side the national charity. It is low cost and matches the exterior of the home, providing a hollow core for birds such as swifts and house sparrows to nest in.

The swift brick is just one of the ways that the well known housebuilder is aligning its business practices with the aims and aspirations of the RSPB following the announcement of a formal partnership.

This is proving an exciting opportunity for the PR team and our photographers as we come up with ways to publicise these projects.