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Top tips for writing a press release

Having worked in journalism as well as public relations, our Account Executive Sam has experienced the relationship between news outlets and PR agencies from both sides of the tracks.

Transferable skills make former teacher Laura’s transition to PR as easy as A B C

Ironically after three years of teaching English as a second language in the Czech Republic and Spain, moving into the world of PR was the biggest step outside my comfort zone I’d ever taken. I was preparing for one of the biggest adjustments of my life: from the structured routines of lesson planning and teaching timetables, to a workplace and a job where every day really is different and predictability is nowhere to be found.

Ask Craig

From SEO to PPC we spoke to digital account manager Craig, to help unravel some of the mysteries of digital abbreviations and what it really means to be ‘optimised’!

International Men’s Day 2018

To mark this year’s International Men’s Day, we asked some of the guys in the office to name their role model. The topic certainly got everyone in the office talking and asking more questions. For example: Why are role models often the same gender as the person naming them? Why is it often harder for men to express their emotions? Do men use humour to disguise their feelings or topics that mean something to them?

New face at USG

We recently welcomed a new recruit to the USG family. We spoke to Dave Alexander to find out a bit more about him…