Unsworth Sugden Advertising

• Imagery - Photography is crucial in creating an impressive feel.
• Accuracy - Imperative, particularly when dealing with lots of technical data. Unlike web work, once completed, print cannot be changed.
• Copywriting - Often overlooked but very important. Many brochures are ruined by poor copy. The right balance of copy and imagery is vital.
• Specification - Choosing the right spec is crucial. Whether it is the finish of the brochure or simply the thickness of paper, small variations in spec can alter a reader's perception of a brochure.
• Design - No matter how much money you spend on the specification of a brochure, if the design is poor the brochure will look poor. Make sure you use a professional design team to create your company's print. Don't use a printers in-house team just because it works out a little bit cheaper.
• Branding - Promoting your company or product's brand. All marketing literature must be considered as a long term investment into the personality of a brand or product. Brochures must sit consistently with all other marketing literature.
• Competitive print buying - No one wants to pay over the odds, no matter how good the end product is. We make sure we buy all of our print at the most competitive prices around.

The power of the newsletter! Have you ever thought about having a company newsletter? It's a great way of re-establishing your brand with past customers, and highlighting to current customers what you've been up to recently, with the possibility of establishing more work for them. To find out how we can help promote your brand, click to read more about our PR services.