Marketing for this sector can prove immensely challenging for many agencies.
Many agencies specialise in working on ritzy high profile consumer brands and are less willing to work with companies in the b2b sector. Your appointed marketing agency must really get under the skin of your business, take time to identify with your customer base and gain an understanding of your channels to market. While some agencies are unwilling to operate outside their comfort zone, Unsworth Sugden is well versed in working with business to business clients and providing them with an effective communications strategy. We invest considerable time in making sure we have a thorough understanding of all specialist trade media and your business.