Case Study
Woodland Trust
The Woodland Trust is the UK's leading charity dedicated solely to the protection of native woodland heritage.
They acquire woodland sites, bringing them into their care and protection; many of these acquired woodland sites, were previously under threat from development pressure or unsympathetic management. Unsworth Sugden has been providing the charity for many years now with creative recruitment marketing solutions across various media channels.
Aim:
- To provide the charity with ongoing recruitment marketing support on a regional and national basis.
- To be able to be able to act quickly on the Trust's recruitment needs.
- To provide a creative approach to recruitment marketing.
- To make sure all recruitment marketing reflects the Woodland Trust's values and ethos.
Results:
- Impacting recruitment advertisements that stand out in the jobs pages.
- Effective media planning and buying across a range of national publications.
- The creation of the microsite www.naturalleaders.co.uk to support online applications.
- A high number of quality applicants for all high profile job vacancies.