Case Study
Protocol Education
Protocol Education is one of the largest teacher supply agencies in the UK.
Protocol specialise in find teaching jobs for supply teachers, classroom assistants and nursery nurses. Protocol work with primary, secondary and special schools as well as private and state run nurseries. Protocol also locate teaching jobs in the UK for teachers from overseas.
Aim:
- To support Protocol with their ongoing marketing campaigns
- To help Protocol to increase the number of applicants for teaching and nursery positions
- To recruit new applicants both nationally and internationally
- To increase awareness of Protocol within educational establishments
- Keeping Protocol candidates informed with latest news and events
Results:
- Strongly branded regional press advertising
- Carefully planned international advertising campaigns
- Direct mail campaigns to educational establishments raising awareness of the company
- The creation of various corporate marketing literature aimed at teacher retention
- The creation of striking interactive web banners for the Protocol website advertising latest news and events