Case Study
Barratt Homes
Barratt Homes is the UK's best known housebuilder building over 15,500 homes a year. Unsworth Sugden's relationship with Barratt Homes began in 1996, and has blossomed ever since.
We work for numerous divisions within the Barratt Group, where we work with the barratt sales team to come up with creative marketing strategies to help sell homes.
Our work for Barratt Homes covers advertising, brochures and print design, POS, Web and PR.
Aim:
- To promote development awareness across two Barratt Homes Divisions.
- To generate higher site visitor levels.
- To maintain Barratt's strong company branding.
- To help assure that on site marketing for Barratt Homes is to the highest possible standard.
Results:
- Strongly branded regional press advertisements offering a range of incentives.
- Online advertising driving traffic enquiries on the Barratt Group website.
- Direct Marketing Campaigns aimed at potential home buyers.
- Ongoing PR campaigns aimed at raising awareness.
- Onsite events and launches generating more interest.
- Ongoing site visits evaluating and improving Point of Sale and Signage.