Unsworth Sugden Blog

Unsworth Sugden’s web division, USdigital has launched a new website for Midland Handling Equipment. Midland Handling Equipment based in Leicestershire specialise in the design, manufacture and installation of numerous conveyor systems, including overhead chain conveyors, belt, slat, power and roller conveyors. The new website design can be seen at www.mhel.co.uk USdigital will also be helping MHE with its digital marketing strategy, which will include an SEO and email marketing campaign.

Unsworth Sugden’s web division, USdigital, has launched two new company websites in the past few weeks. New individually designed websites for the materials handling equipment specialists, Midland Handling Equipment and the leading UK hardwood bus shelter manufacturer Littlethorpe have both proved a huge hit.

Why not check out the new websites at www.mhel.co.uk and www.bus-shelters.co.uk

We’ve just finished work on a new microsite which lives as part of the main Barratt Homes’ website.

The microsite is based around Vizion - a superior apartment development based in Milton Keynes.

The dedicated microsite was developed as it was felt that we could really make more of a song and dance about why people should consider moving there. It called for something more than the standard page offered up on the Barratt site essentially.

Many people commute from Milton Keynes to the London area, and Vizion is positioned just a couple of minutes from the motorway. Also there is the new The Hub just over the road which offers a great selection of bars, cafes and restaurants. (It’s pretty good, I’ve been down there to check it out.)

We’ve started targeting the website with our traditional press ads we produce for Barratt, and so far the response has been great!

Visit the new site - www.barratthomes.co.uk/vizionliving

Unsworth Sugden’s web division USdigital has designed an exciting new microsite for housebuilder Barratt Homes’ Milton Keynes development, Vizion. 

Vizion is a flagship development with over 307 luxury apartments, situated in the centre of Milton Keynes. The website will promote the great location and attractive lifestyle that Vizion offers. A major selling point is its close proximity to the bars and restaurants at ‘The Hub MK’ and the nearby shopping centres. The development is likely to attract a lot of interest from homebuyers from outside the area, who may well be unfamiliar with Milton Keynes. The website will be showcasing all of the exciting new things Milton Keynes has to offer.

The microsite will be promoted by both press and online advertising.

website link to follow shortly….

September was a hectic month for the agency.

The recruitment advertising team gained the Servoca Nurses and Care account, while the PR department added the property developer and investment company Raynsway to its ever growing list of retained clients.

Our web division, usdigital, has been appointed by Midland Handling Equipment, the conveyor chain specialists, to design their new company website and Battery Direct has signed up for usdigital’s monthly SEO package.

We did however manage to fit in the annual mid year (slightly late) agency outing, to celebrate everyone’s hard work this year.  After all we can’t have all work and no play!

Web design is crucial; no one wants a 2nd rate, pedestrian looking website. However, there is little point in having an all singing, all dancing website if no one is accessing it.

Without a method of directing traffic to your site, it will achieve nothing. No matter how informative the website is, or how great the design looks, your website will be unlikely to generate new business or sales enquiries.

Website Traffic can be generated in 6 main ways:

1. Search Engine Optimisation
2. Online advertising
3. Press Advertising and PR stories
4. Pay per Click Advertising
5. Email Marketing
6. Internet Users directly accessing your website

Search Engine Optimisation is considered by many as the most important method in getting traffic to your website. To maintain an effective SEO strategy, it must be performed on an ongoing basis.

While press advertising is seeing a decline, online advertising is proving more popular. Web banners and skyscrapers are important digital marketing tools in getting the internet user to jump onto your website.
If you are looking to get your website onto the first page of Google and generate instant traffic to your site then Pay Per Click Advertising is often a good answer - however this can prove expensive in the long run!

Email marketing is good at getting repeat visitors to your website. Emailing your database and directing people onto your website from their inbox, often through special promotions is an excellent way of generating site traffic.

Remember people won’t just stumble across your website. You must actively market it.

Web design is important. But so is website traffic!!!