March 16th, 2012
The PR team ended the week on a high today, with a successful media event at the former Shrewsbury Town FC ground – Gay Meadow - which is now being transformed into a bespoke new housing development by client David Wilson Mercia.
Now named Riverside Meadow the team has been planning a month of launch events at the scheme, aimed at both the media and potential customers.
Today’s event saw local online, press and broadcast media visit the site for one to one tours and interviews with key personnel at David Wilson Homes.
The planning paid off with a great result in the Shropshire Star and on BBC Radio Shropshire, in fact the story was so well received the paper used it as its front page lead and the radio selected it as its headline news bulletin throughout the afternoon show.