May 2nd, 2013
Latest research from Socialbakers shows Facebook has lost two million users in the UK in the last six months, a trend which is being replicated all over the world suggesting that users are becoming bored of what was once perceived as the darling of the social media world.
However, the same study also found that 60% of questions being posted to brands on the site are being answered, demonstrating that companies are paying more attention to the channel as a platform for communicating with customers.
Despite the fall in users, Facebook has just reported an increase in advertising revenue, predominantly through mobile advertising, showing brands are, more than ever, tuning in to the possibilities of reaching new customers via this medium.
The UK is currently ranked seventh in the list of countries on Facebook with just under half of our 62 million population regularly logging in to ‘like’ and comment on news on our timelines. With such a massive potential audience, marketers, for the time being at least, cannot afford to log off.
Are you getting bored of Facebook? We want to hear your thoughts!