Online advertising is proving more popular than ever before.  Clients are embracing the Internet as a cost effective way of targeting new customers.

Recent reports suggest that online advertising in Europe has grown by more than 40% in the last 18 months.  In addition, forcecasts and predictions suggest that online advertising is likely to expand by a figure of 20% over the next 12 months.

One of the main attractions of online advertising appears to be the ability to get your audience to click on a digital advertisement and direct them onto a company’s website; once on the company website, you are no longer competing against other on the page advertisers.

It is important the initial web banner, sky scraper or button has a strong catchy sales message.  Don’t try and include all of the product’s unique selling points, these can all be included on the website.  The most important thing is to get the Internet user to click on the advertisement.  Design and creativity is paramount, particularly if there are other advertisers on the web page.

If designed and written correctly, online advertisements can help to increase website traffic and subsequently increase online enquiries and sales.

Unsworth Sugden’s web division USdigital has designed an exciting new microsite for housebuilder Barratt Homes’ Milton Keynes development, Vizion. 

Vizion is a flagship development with over 307 luxury apartments, situated in the centre of Milton Keynes. The website will promote the great location and attractive lifestyle that Vizion offers. A major selling point is its close proximity to the bars and restaurants at ‘The Hub MK’ and the nearby shopping centres. The development is likely to attract a lot of interest from homebuyers from outside the area, who may well be unfamiliar with Milton Keynes. The website will be showcasing all of the exciting new things Milton Keynes has to offer.

The microsite will be promoted by both press and online advertising.

website link to follow shortly….

Web design is crucial; no one wants a 2nd rate, pedestrian looking website. However, there is little point in having an all singing, all dancing website if no one is accessing it.

Without a method of directing traffic to your site, it will achieve nothing. No matter how informative the website is, or how great the design looks, your website will be unlikely to generate new business or sales enquiries.

Website Traffic can be generated in 6 main ways:

1. Search Engine Optimisation
2. Online advertising
3. Press Advertising and PR stories
4. Pay per Click Advertising
5. Email Marketing
6. Internet Users directly accessing your website

Search Engine Optimisation is considered by many as the most important method in getting traffic to your website. To maintain an effective SEO strategy, it must be performed on an ongoing basis.

While press advertising is seeing a decline, online advertising is proving more popular. Web banners and skyscrapers are important digital marketing tools in getting the internet user to jump onto your website.
If you are looking to get your website onto the first page of Google and generate instant traffic to your site then Pay Per Click Advertising is often a good answer - however this can prove expensive in the long run!

Email marketing is good at getting repeat visitors to your website. Emailing your database and directing people onto your website from their inbox, often through special promotions is an excellent way of generating site traffic.

Remember people won’t just stumble across your website. You must actively market it.

Web design is important. But so is website traffic!!!