Unsworth Sugden Blog

PR Snap Shot of the Month - October 2009

Jonathan Shaw MP (centre) visits Vizion

The Minister for the South East, Jonathan Shaw MP, visited Barratt Northampton’s Vizion development in Milton Keynes earlier this month as part of a day-long tour of the city to see how it is beating the recession.

Vizion is Barratt’s £62 million landmark apartment scheme and comprises more than 300 new homes, a new Sainsbury’s superstore and underground parking.

We’ve just finished work on a new microsite which lives as part of the main Barratt Homes’ website.

The microsite is based around Vizion - a superior apartment development based in Milton Keynes.

The dedicated microsite was developed as it was felt that we could really make more of a song and dance about why people should consider moving there. It called for something more than the standard page offered up on the Barratt site essentially.

Many people commute from Milton Keynes to the London area, and Vizion is positioned just a couple of minutes from the motorway. Also there is the new The Hub just over the road which offers a great selection of bars, cafes and restaurants. (It’s pretty good, I’ve been down there to check it out.)

We’ve started targeting the website with our traditional press ads we produce for Barratt, and so far the response has been great!

Visit the new site - www.barratthomes.co.uk/vizionliving