Why have a blog on your website?
Posted by Paul BradleyOctober 28th, 2008
After the launch of our new Unsworth Sugden website, the next important step for us was to launch this blog.
Blogging is all the rage at the moment, both with companies and individuals. Why have we decided to do one? The answer is simple - it keeps our website looking bang up-to-date, and also keeps current and future clients informed on what’s happening within the company, whether it be work related or just fun and games.
Regular updating this way means your site never gathers dust, and doesn’t become one of those company sites that makes you wonder if the site was updated in 1998 or 2008. Do they still offer Free Widget Cleaning? Is that special offer on Widget Maintenance still current?
Remember, the first step to a potential sale is often through your website.
Administration is simple, members of staff can login and add a story through the web interface with just a few simple clicks. When it only takes minutes to update, keeping the stories fresh on a weekly basis becomes a whole lot easier.
So, the lesson, if you haven’t already gathered from my subtle persuasion - get a blog!