Last week the new coalition government announced its Emergency Budget and when the Leicester Mercury revealed it was looking for comments and reaction from the local business community, the PR team leapt into action.

After a few quick phonecalls we were able to set up a telephone interview between the newspaper and the managing director of client Westleigh Developments, Chris Beighton.

This resulted in a small opinion piece in the following morning’s paper, but as the interview went so well Chris was interviewed again later that week for a much larger article. After liaising with the paper we were delighted to read Chris’ Business Interview, which appeared in this Tuesday’s Business supplement.

 It just goes to show how a quick reaction can achieve some brilliant PR coverage.

 

Tags: Budget, coalition government, comments, Leicester, Leicester Mercury, pr, Westleigh

This entry was posted on Thursday, July 1st, 2010 at 10:13 am and is filed under Public Relations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.