Unsworth Sugden Blog

How exciting! My first ‘real job’ after four years at University and my first blog post as Unsworth Sugdens new PR Assistant!

As up and coming pop sensation Hannah B prepares for the gig of her life, supporting James Morrison at the Tigers Stadium’s first ever concert tonight, she managed to squeeze in a quick interview with Heart FM.

Two members of Team PR took on the 10km Race for Life - and survived!

Last week the new coalition government announced its Emergency Budget and when the Leicester Mercury revealed it was looking for comments and reaction from the local business community, the Unsworth Sugden PR team leapt into action….

The PR Team managed client Barratt Mercia’s official launch at its Bluebell development in Nuneaton recently.  Events were captured on film… watch this successful event for yourself HERE.

The many forms of communication are often discussed in terms of how they can develop and generate opportunities. Little is said however of its uses when everything is going wrong and the only coverage you are getting is negative. Why is this?
When it is, it is often spoke of as being better than none [...]

We’ve all been getting into the World Cup with a company sweepstake but so have our clients with promotions and events that tap in to this national obsession!  Here’s just one of the promotional photos we’ve comissioned for client Barratt Northampton…

On Friday 18th June client Barratt Mercia’s landmark regneration scheme, Bluebell in Nuneaton, was officially unveiled by the Worshipful the Mayor of Nuneaton and Bedworth, Cllr Don Navarro.  We were there to organise, record and promote proceedings.

Longstanding Unsworth Sugden client, the Earl Shilton Building Society, has been recognised as one of the country’s top children’s account providers at a national awards ceremony.

The foundations of any company’s business model, irrespective of their size or sector, are formed by their corporate identity and brand positioning. This is somewhat common knowledge but of increasing importance as marketing budgets are tightened.

Establishing a strong, well known identity is not an easy task but the gains of successfully doing so are [...]