Unsworth Sugden Blog

Unsworth Sugden’s web division, USdigital has launched a new website for Midland Handling Equipment. Midland Handling Equipment based in Leicestershire specialise in the design, manufacture and installation of numerous conveyor systems, including overhead chain conveyors, belt, slat, power and roller conveyors. The new website design can be seen at www.mhel.co.uk USdigital will also be helping MHE with its digital marketing strategy, which will include an SEO and email marketing campaign.

Marina (centre) receiving her award from Colleen Marples from CDS Global (left) and Hannah Elwell, Unsworth Sugden (right)

The PR department is celebrating this week as one of its recruits picked up a 1st class degree from De Montfort University as well as two student prizes!

All our congratulations go to Marina Boor who on top of graduating, has earned herself the title of Best International Marketing and Business Student and picked up first prize in the Employeer Award for Performance in the Workplace during her year with the company in 2007/08.

Well done Marina!

I’ve just added a video courtesy of YouTube to our sister site USdigital on the subject of search engine optimisation.

We wanted something that in a nutshell would demistify (slightly) the complex world of search engine optimisation, or SEO for short. Matt Cutts who currently works at Google HQ as head of the spam team does a great job of running through the preliminary basics of SEO, to give fledgling companies a good start on the SEO road.

Click on this link to view the video - http://www.usdigital.co.uk/search_engine_optimisation.php

September was a hectic month for the agency.

The recruitment advertising team gained the Servoca Nurses and Care account, while the PR department added the property developer and investment company Raynsway to its ever growing list of retained clients.

Our web division, usdigital, has been appointed by Midland Handling Equipment, the conveyor chain specialists, to design their new company website and Battery Direct has signed up for usdigital’s monthly SEO package.

We did however manage to fit in the annual mid year (slightly late) agency outing, to celebrate everyone’s hard work this year.  After all we can’t have all work and no play!

Only a couple of years ago SEO seemed to be a mysterious form of ‘black magic’. It was believed, somewhere out there, existed powers which would help to position your website within Google and other search engines. People realised SEO existed, but paid little attention to it.Now things have changed! SEO is the new marketing meeting buzz word. We can no longer go to a client marketing meeting without mentioning Search Engine Optimisation. Everyone wants to know more about SEO.

• Why is my website not on the first page of Google?
• My competitor’s website is on the first page?
• How do I get my site onto the first Page of Google?

Question: Why are people now paying more attention to SEO?
Answer: Because they can’t afford not too?

With over 38 million people in the UK using the internet (over 60% of the UK population), and with 80% of these people using search engines to find the service or product they need, companies can no longer ignore SEO. A company’s website must feature highly in the Search Engines - especially Google.

Company directors and marketing managers are now spending less time worrying about web design and more time worrying whether their website is being built in a search engine friendly manner.

Statistics taken from Hitwise and Nielsen/Net Ratings