Unsworth Sugden Blog

EXCITING NEWS! Hannah B will be supporting James Morrison at his Leicester Tigers stadium concert on Thursday 15th July.  Watch this space for further updates…

We recently welcomed De Montfort uni student Liam Grimmette to the PR department for work experience.  Here’s how he got on…

I’m just coming to the end of three weeks work experience at Unsworth Sugden which has been fantastic. My first day started with a brief tour of the building where I got a very positive vibe. Everyone had a smile on their face which was welcoming in itself. It wasn’t long before I felt like a genuine member of the team and I had a list of jobs to do.

My first jobs included coming up with competition ideas for a future newsletter and updating the company marketing calendar. I remember one of my lecturers at university saying that no day is ever the same when working in PR, and they weren’t wrong. Over the past three weeks, I have done everything from writing press releases and putting together launch event packs to arranging press-cuttings for meetings and researching strawberry-shaped balloons. The work experience has also enabled me to gain insight into how a PR company works together to create successful results.

Overall, my experience at Unsworth Sugden has been priceless and has been genuinely enjoyable throughout. The clients at Unsworth Sugden are very fortunate to have an extraordinary PR company representing them.     

The importance of effective marketing and PR has never been so apparent. Take the recent election for example. Much has been made of forgotten microphones, misplaced statements, media appearances and if the formation of a coalition government will be accepted.

What is clear is the power of our, the public’s, perceptions. Reputation management, whether it be how you market services or products, present your current affairs and the way in which you recruit and expand is crucial for success especially in such a tough economic environment.

One slip, even of the tongue, could be very costly!

Hannah B, Leicestershire’s latest singing sensation has launched her very first single, ‘Jealous’ and the Unsworth Sugden PR team was out in force to support her at the launch event at Loaf last night. You can hear the track for yourself and pick up a free download at Hannah B’s website, www.hannahbmusic.com.

Hannah B

The latest issue of client Axess 4 All’s ‘Platform’ newsletter is now available following work by the PR team. Issue 3 sees the launch of service lifts as the latest addition to the client’s product range, looks at some recent case studies around Leicester and further afield and features a Spot the Difference competition with £100 of M&S vouchers up for grabs.

You can see a copy of Platform on the Axess 4 All website. Just visit www.axess4all.com and click on News, where you can download a PDF.

Getting the perfect shot is not just a case of good luck… we work closely with our photographer Toby Savage to ensure clients get the very best images possible.

Take for instance Zest, a Barratt Mercia development in Coventry. The crescent of family homes at this development all faced north, so in order to capture the homes bathed in spring sunshine in front of a perfectly clear blue sky, Toby had to be on site really early in the morning and wait for just the right moment before the light moved to a different position.

And what a result! The pefect shot…

Zest

Take a look at the PR snap shot of the month for March…

Win your weight in mini chocolate eggs!

Barratt Mercia sales advisor Donna helps launch an Easter competition to win your weight in mini chocolate eggs at a new homes development in Shrewsbury, called Ellesmere Grange. 

There was no doubt about what to do with the props after this photo shoot!

Thanks to Toby Savage Photography for the picture.

A pair of life sized model cows having been looking for a new home as client, David Wilson Mercia’s new homes development in Banbury draws near to completion. 

The project, which is named Moo-ve, is being built on the town’s former cattle market.  The pair of cows were named Daisy and Grace by a local primary school and have stood proud outside the development’s marketing suite. 

Daisy and Grace

Now they are on the hunt for a new owner and their appeal was picked up by BBC South.  You can watch it here. BBC South 16.03.10

Anyone watching BBC Breakfast whilst tucking into their cereal last Wednesday morning may have spotted a feature on client Ad Hoc.

If you missed it, then not to worry as you can view it HERE.

This excellent coverage came as a result of a recent piece about property guardians in The Observer, which was secured by the Unsworth Sugden PR team.

To find out more information about property guardians, including how to apply for accommodation, please visit www.adhoc.eu.

Issue 8 of Open House, the newsletter for client Kebbell Homes, is now available to pick up at any of its new homes developments. This issue contains news on brand new development up and down the country and information on a unique initiative for homebuyers in Wetherby.

To get a copy please visit any of the Kebbell Homes developments shown here or visit the Company News section of the Kebbell Homes website and click on the newsletter image.