Unsworth Sugden Group

This May, client David Wilson Mercia took to the water as they entered a team into Wolverhampton Rotary Club’s annual Dragon Boat race, held at Himley Park.

They participated in the event to boost David Wilson’s profile in nearby Gornal, where the company has recently launched its Brecon View development.

The team managed to come a respectable seventh place out of 29, narrowly missing out on the final race.

Making a splash in Gornal

The green men and women hit Leicester

Is it a bird, is it a plane?  No it’s a Pure Gym dancing morph!

City-dwellers may have noticed that the streets of Leicester have recently been over run by a team of bright green dancing morphs.  The sight may be a strange one, but spotting them could lead to big rewards.

Pure Gym, the company behind the crazy characters, is offering prizes to the first five people who emails them a picture of a morph taken in the city’s streets.

The giveaway includes free six month’s membership to Pure Gym with one free personal training session.  The competition is all part of Pure Gym’s official launch campaign for its new club on Walnut Street.

Pure Gym is a new concept, low cost, 24 hour, no contract gym.  The club will boast more than 220 pieces of the latest exercise equipment as well as over 40 free classes per week and personal training services.  They will also be offering Zumba – a new class which is taking the UK by storm.

Leicester will be the company’s fourteenth branch and one of 15 new clubs planned for this year.  Refurbishment work is currently underway at the site, which was formerly the Sturgis Land Rover garage. 

Gym Manager, Julie Suggitt said, “Our dancing morphs have already been catching the eyes of passers by in Leicester so we’re calling for any eagled eyed shoppers or residents to take a picture of them on their mobile phone and email them to us  The first five we receive will win a prize. 

“Better still, if you spot one of the characters why not pose in the picture with them?  The best snaps will be posted up onto our Facebook page.  The morphs will be hitting the city’s streets at weekends regularly for the next month so keep your eyes peeled!”

Anyone interested in joining Pure Gym is being encouraged to do so now, before the opening, to make the most of the introductory rate of just £9.99 per month.

Pictures of morphs should be emailed to info@puregym.co.uk.  Entrants should state their name and telephone number as well as detailing when and where they spotted the morph.

Pure Gym will open in June.  To join or for more information visit the website at www.puregym.com, or visit the Facebook page http://www.facebook.com/pages/Pure-Gym-Leicester/192480670786826 or Twitter at @puregym.  

A major part of our role in the PR department is responding quickly and efficiently to enquiries from journalists, whether from trade magazines, your local daily paper, regional weeklies and even freelancers working for the nationals.

It’s particularly important to reply promptly when the request goes out to a whole host of other PR agencies and market experts, as in most cases the quicker you can reply with the correct information in the desired format, the more chance there is of it being included.

So when award winning property journalist Graham Norwood came looking for the top 20 new build developments in any commuter area outside of London, the Unsworth Sugden PR team swung into action.

Not only were we able to supply brief details of developments from a number of our clients, we were also able to supply additional information that was requested including the nearest mainline station and the annual standard class season ticket price.

This swift response proved a success as developments for two clients were then featured in THIS PIECE by Graham in yesterday’s Sunday Telegraph.

A quick response saw us secure client coverage ahead of others

Pure Gym manager Julie Suggitt

Staff from Leicester’s newest city centre gym will be getting participants of this Sunday’s (22^nd May) Rainbows Walk of Life warmed up for the event as they embark on the five or 15 mile course.

Pure Gym, a low cost, no contract, 24 hour gym, which set to open on Walnut Street next month, is showing it support for Rainbows and National Children’s Hospice Week by lending a hand at the super hero themed race warm up.

Rainbows hopes around 700 people will take part in the event and Pure Gym will make sure they’re all stretched and their muscles warmed through.

Julie Suggitt, Gym Manager said, “We are delighted to be supporting the Walk of Life event this weekend.  Our expert fitness professionals will be on hand to make sure all the participants are prepared for the walk.

“We’ll be doing a series of fun and easy exercises to music, which are suitable for all ages and abilities and will ensure that no one pulls a muscle or strains themselves during the event.”

Cathy Bown, Event Fundraiser at Rainbows added, “We’re really grateful to Pure Gym and all the other companies who are supporting our Walk of Life. Everyone’s looking forward to a super hero warm up before setting off!”

Pure Gym, which has secured premises at the old Sturgis Land Rover garage on Walnut Street, will open its doors in June.  Refurbishment work is progressing well and will see the former garage transform into a state of the art, 24 hour, low cost, no contract club with more than 220 pieces of the latest exercise equipment.

This new opening forms part of Pure Gym’s ambitious expansion plan to open 15 new sites in the next year.  The Leicester project is the fourteenth gym in the company’s portfolio.  The club will provide its members with some of the best fitness equipment available including TRX suspension trainer, Lance Armstrong’s LIVESTRONG spin bikes by Matrix and vibrating Bodycore functional training platforms. 

The fully air conditioned gym will also offer its members over 40 free classes per week including spinning, circuits and legs, bums and tums. They will also offer additional specialist classes, such as Zumba from just £2.  Members will receive a free exercise induction and access to a dedicated member’s area on the website complete with online training and nutritional advice.  A personal training service will also be available.

Anyone interested in joining is being encouraged to do so now, before the opening, to make the most of the introductory rate of just £9.99 per month.

Pure Gym will open in June.  To join or for more information on the jobs available visit the website at www.puregym.com, or visit the Facebook page http://www.facebook.com/pages/Pure-Gym-Leicester/192480670786826 or Twitter at @puregym. 

For more information about Rainbows and the Walk of Life event visit www.rainbows.co.uk/walkoflife.

The USA PR team has been tasked with helping to promote a brand new gym in Leicester.  Occupying a prominent site on Walnut Road, Pure Gym is a new concept, fast-growing business which sought a local agency to support its launch campaign.

The former Sturgis Land Rover dealership on Walnut Street is currently being converted by Pure Gym into a 17,000 sq ft state of the art, 24 hour, no contract gym with male and female changing facilities and fitness studio.

Due to open in June, the fit out will take just eight weeks and will breathe new life into this landmark building, which has sat empty for the past two years after Sturgis Land Rover moved to purpose built premises on Narborough Road.

The new gym will bring 20 new full and part time jobs to the city and forms part of Pure Gym’s ambitious plan to launch 25 new sites by the end of 2011. 

The facility will house more than 200 pieces of brand new equipment including the TRX suspension trainer and will provide its members with free classes, personal training and nutritional advice, all for a low membership fee and no contract.

The North Yorkshire-based company already has 13 sites across the country from Aberdeen in the north to Southampton in the south. 

For more information visit the website at www.puregym.co.uk, the Facebook page at http://www.facebook.com/pages/Pure-Gym-Leicester/192480670786826?sk=wall&filter=12 or Twitter at @puregym.

The children of Barrow-upon-Soar had something to keep them entertained over the Easter holidays after client David Wilson East Midlands opened a brand new playground in the village.

The Mayor of Charnwood, Councillor Jill Vincent, visited the site which is located at David Wilsons Meadow Grange development, to test the equipment for herself and give it the civic seal of approval.

The playground was given a big thumbs up by both the children, who were the first to try out the state of the art equipment and the Mayor. Crowds of eager youngsters witnessed the official launch as the Mayor and David Wilson Sales Director Philip Lacey, cut a ribbon to officially mark the play area as open.

The unveiling was also attended by representatives from Charnwood Borough Council and Barrow-upon-Soar parish council who have worked in close conjunction with the housebuilder to develop a scheme that would not only enhance the community of Meadow Grange, but the surrounding village too.