The time I have spent in the PR department of Unsworth Sugden has been a great opportunity for me. Having never completed work experience before, I was unsure what to expect and what would be expected of me.
I arrived on the first day to meet Hannah Elwell the Director of PR. She gave me a tour of the building and introduced me to her colleagues as we went along; and everyone was very welcoming.
The work that I have carried out during my week has been an invaluable experience for me to get an insight into the day to day running of a PR department. The tasks set for me have given me the ability to use my imagination and build on my understanding of PR. For instance, I have completed research on numerous items set for me, used my creative flair and knowledge to come up with some names for new housing developments that the department works with; as well as ideas for branding items. I also helped develop competition ideas for the internal newsletters, contributed to putting together the press cuttings for summary packs, and learnt about AVEs, OTS and PRE.
As well as this, I have had the opportunity to see how each person contributes to the success of Unsworth Sugden. Everyone is very busy and cheerful when liaising with clients or colleagues, so it is a great work environment to be in – I have felt completely comfortable, part of a team and my confidence has grown tremendously.
Sophie Sutherland